Ganesh Srinivasan5 Key Success Factors that Product Marketing should make part of Sales EnablementA very innovative and high growth oriented SaaS company shall have made a fantastic product, but if the product cannot be marketed well —…Jun 21, 2021Jun 21, 2021
Ganesh Srinivasan3 Key Lessons that B2B Marketers can learn from B2CThe Marketing strategy, Budgets and Sales cycles are drastically different for B2B than it is for B2C. Traditionally B2B Marketers have…Feb 12, 2019Feb 12, 2019
Ganesh SrinivasanWhich Is More Difficult “ Selling a B2B Product or Buying it?”It was an early Sunset that day. Me and one of my good friend & colleague were sitting at the cafeteria tasting our coffee and watching…Jan 29, 2019Jan 29, 2019